The Lewis Hamilton brand

In between testing the new McLaren Mercedes MP4-24, Lewis Hamilton has been busy collecting his MBE from the Queen, being measured for his Madam Tussauds wax work as well as preparing for the new season.

A study by UTalkMarketing has now revealed that Hamilton is the 'UK's favourite brand ambassador' following a poll of some 2,000 consumers.

Celebrity endorsement is nothing new with the market awash of products and ranges endorsed by stars.

The study concluded that Hamilton received the highest vote with regard to a consumer actually considering making a purchase at 15 percent, a two-fold increase on this time last year.

Interestingly, some 72 percent of those polled said that celebrity endorsement made no difference to their buying habits.